Nina & Rezi, AlterSocks Founders

AlterSocks was founded on March 29, 2016.
The idea behind AlterSocks is to bring more fun into
people’s lives by offering them high-quality, colourful
& funny socks instead of everyday boring pairs.
In the pursuit of putting a smile on people’s faces,
we passionately design each pair with the touch of
exquisite creativity & lively humour.

Nina & Rezi, AlterSocks founders

About AlterSocks

Our mission is to create colorful & high quality novelty socks that bring fun and joy into our customer’s everyday life.

Why AlterSocks?

Our socks are produced in Georgia with high quality material: 89% cotton and 11% polyamide
The unique design of our products is made exclusively for AlterSocks by creative design team in Georgia.
In a short period of time, AlterSocks has gained high brand awareness and popularity on a Georgian market. Due to the high demand, company continuously opened new branches in Tbilisi, nowadays, operating four shops in major shopping malls: Tbilisi Mall, East Point, City Mall Kavtaradze and Pixel Vake.
Nina MenteshashviliCo-Founder, Director
Nina Menteshashvili, a Founding Director at AlterSocks, is a young professional in the field of Marketing and Management. Nina has MBA degree in European Business, major in Marketing from the University of Fribourg, Switzerland and a bachelor’s degree in Business Administration from Caucasus University of Tbilisi, Georgia. Nina has a vast experience as a marketing and brand manager in different industries. e.g. banking and finance, automobile, wine, real estate etc.
Rezi BeselashviliCo-Founder, Creative Director
Rezi Beselashvili is a young marketing and communication specialist from Georgia. He has a Master’s Degree in Public Relations from GIPA – Caucasus School of Journalism & Media Management (CSJMM) and bechelor’s degree in macroeconomics. Rezi has worked in a filed of Marketing, graphic design and social media in commercial and governmental organizations.